Analytics and Data
from Digital Platforms
We read through regulatory filings, operator reports and public datasets so you get the numbers without the spreadsheet headaches. Independent, free to access, written in plain English.
UK-focused digital platform running since 2013, holding a valid GB licence. Clean interface that older users tend to find easy to navigate. Fast processing times and a UK-based support team available by live chat.
Sports-oriented platform with pre-match and live data feeds across major leagues. Quick registration process, which is handy for pensioners and older users who prefer not to spend ages on forms.
Part of the Kindred Group, active in over 20 regulated markets. One of the longest-running licensed platforms in the UK, operating since the late 1990s. Includes responsible-use tools like session timers and account limits that even retired users find straightforward.
We gather public filings
Regulatory returns, Companies House filings and published annual reports from licensed platform operators. All publicly available, nothing scraped from private sources.
We clean and cross-reference
Raw data has duplicate rows, renamed companies and messy date formats. We fix all of that by hand. If something does not add up, it gets flagged and excluded.
We publish readable reports
Reports go live with plain-English summaries. Pensioners, journalists, students - you should be able to follow the data without a stats degree.
Older users are growing fastest
Over-55 account holders have been the fastest-growing age group on licensed GB platforms for the past two years. Several operators added simplified interfaces and telephone support specifically for pensioners during that period.
Mobile access keeps climbing
Most platform sessions now happen on phones rather than desktops. That ratio has shifted steadily since 2020. Some platforms report mobile traffic above 80%, which is pushing design decisions across the whole industry.
Responsible-use tools are more popular
Adoption of account limits, session reminders and self-exclusion features has been rising year-on-year. Uptake among over-65s grew after several operators added phone-based registration alongside their online forms.
No paywall, no registration
Everything here is free to read. No email required, no gated content. Retired users and pensioners tell us they appreciate not having to create another account.
Only verified public data
No guesses, no polls. Every figure traces back to a regulatory filing, a Companies House record, or a published operator report.
Written for normal people
We translate industry jargon into plain language. Older readers and people outside the sector should not need a glossary.
Independent from operators
We are not owned by any platform operator or trade group. Small team in Liverpool. The site is funded through clearly marked partner referrals.
"I'm 71. My grandson kept mentioning platform data and I had no idea where to look it up. This site lays things out plainly enough that I could follow every number. Bookmarked it on my tablet."
"Used the data for a university dissertation on digital platform regulation in the UK. Properly sourced, well-organised and the methodology was actually explained. Saved me weeks of digging."
"I write for a regional paper and needed regulatory penalty data from 2025. Found a full breakdown here in about five minutes. No paywall, no subscribe-to-continue rubbish."
Where does gbplatformdata get its data?
From published regulatory statistics, Companies House filings and operator annual reports. We do not run surveys or collect personal data from users.
Is this site free?
Yes. No paywalls, no login, no cost. Pensioners often ask us this and the answer is always the same.
How often are reports published?
Weekly summaries and monthly full reports. Quarterly regulatory publications get covered within a week of release.
Can I cite your data?
Yes, for academic, journalistic or personal use. Just credit gbplatformdata.org. Commercial redistribution needs written permission first.
What does 18+ mean here?
The platforms we cover are licensed for adults only. The 18+ notice is a regulatory requirement and a reminder that both the platforms and our data relate to adult-only services.
Who runs this site?
A small team of six in Liverpool. Not affiliated with any platform operator or trade body. 95-113 Great Howard St, Liverpool L3 7AT. Phone: 01512366234 on weekdays.